EasyEngine Dashboard Whitelabel Guide

What Whitelabel gives you

Whitelabel lets you run EasyEngine Dashboard under your own brand and sell hosting plans to your own clients. Your clients log in to a dashboard that carries your name, logo, colors and domain, and they pay you directly.

Availability

Whitelabel is included in the Agency plan. Lower plans do not include it, and the Whitelabel and Plans pages stay locked until you upgrade.

To start reselling you need both of these in place:

1. An active Agency subscription.

2. Your own Stripe account connected under Payments.

Once both are done you can create plans, invite client organizations and let them buy from you. Nesting has no depth limit: a client on your Agency plan can become a reseller too, with its own Stripe account and its own clients.

Onboarding your first client organization

Five steps take you from a fresh Agency subscription to a paying client. Only the organization owner can do steps 1 to 4.

Connect Stripe → Set up branding → Create plans → Create client org → Client picks a plan and pays you

Step 1: Connect Stripe

1. Create a Stripe account at stripe.com if you do not have one.

2. In your Stripe dashboard, open Developers, then API keys. Copy the Publishable key and the Secret key.

3. In EasyEngine Dashboard, open Payments and paste both keys under Stripe Account, choose whether upgrades are prorated (enabled by default), then click Next.

4. In Stripe, go to Developers, then Webhooks, and click Add destination. On the next screen, under the Events section, choose the events listed in the Webhook tab of EasyEngine Dashboard.

5. Copy the Webhook URL shown on the next screen under Webhook Settings, paste it as the endpoint URL in Stripe, and copy the signing secret it gives you.

6. Paste that signing secret into the Webhook Signing Secret field on the same screen and save.

Your clients pay into this Stripe account. EasyEngine never sees their card details.

Step 2: Set up your branding

Open Whitelabel and work through the tabs:

• Branding: upload your logo (up to 500 KB) and favicon (up to 100 KB), set the app name, page title, colors and font. The color picker warns you when a combination fails accessibility contrast.

• Domain: pick the default domain for a quick start, or choose Custom Domain and add the two CNAME records shown to your DNS. Click Check to verify each record. SSL is issued automatically once both records pass.

• Email: set the sender name and reply-to address. Add your own SMTP account if you want emails to come from your domain.

• Support: add links to your help pages. Leave a field empty to hide that link.

Step 3: Create your plans

1. In EasyEngine Dashboard, open Plans and create your plans. Set monthly price in USD, site, server and member limits, and which features are included.

2. Set one plan as the free default. New clients start on it, and without one they cannot create anything.

You cannot sell more capacity than your own Agency plan gives you. Plans that would exceed your remaining sites or servers are hidden from clients.

Step 4: Create the client organization

Anyone who signs up on your custom domain is created against your organization, so their organization lands under yours automatically. Use the steps below only when you want to add a client yourself.

1. Click the organization picker in the top-left corner, or open Reseller > Organizations in the sidebar, then click Create Organization.

2. Enter the client’s name and choose your organization as the parent.

3. Invite the client’s users by the email they registered with, and assign them roles. Make the client’s main contact the owner so they can manage their own billing.

Note: You can see all your clients’ organizations under Reseller > Organizations in the sidebar.

Step 5: The client subscribes

The client logs in at your branded domain, sees only your plans on the Billing page, and pays through checkout. Payment lands in your Stripe account and their limits update within a couple of minutes. They will never see EasyEngine pricing or plans from other resellers.

Billing and configuration

You pay EasyEngine for your Agency plan. Your clients pay you. The two never mix.

How money flows

Plan changes for your clients

All prices are in USD.

Capacity

Your Agency plan sets a pool of sites, servers and members. Everything you use yourself plus everything you have sold to clients comes out of that pool. When you reach 70 percent of any limit you get a warning email. When a plan no longer fits the remaining pool it disappears from your clients’ pricing page, and checkout blocks it as a final safeguard. To sell more, upgrade your own plan or trim unused client plans.

Who can change what

Branding settings worth knowing

• Colors: you set light and dark mode separately. Use the reset buttons to return to defaults.

• Domain: switching between the default and a custom domain is allowed at any time. Your clients’ bookmarks to the old address stop working, so tell them first.

• Emails: every notification your clients receive, from invitations to invoices and backup alerts, carries your branding. Without your own SMTP account, emails still show your name but are sent from our mail servers.

• Support links: empty fields hide the link. Fill in Terms, Privacy Policy and Refund Policy so your clients see yours, not ours.

Troubleshooting

Most issues come down to one of three things: the plan, Stripe, or DNS. Check those first.

If none of these match, use the Contact Support link in your dashboard and include the organization name and the exact message you saw.