Sell and manage WP Cloud WordPress sites for your agency clients and their B2B customers. Releasing January 2026.

Reseller Dashboard

Gives you full visibility into the organizations, websites, servers, and support tickets all in one place.

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Built for Resellers, Hosting Providers, and Agencies

Built to deploy WordPress at Scale using WP Cloud

EasyEngine Dashboard is a WP Cloud control panel built for businesses that sell WordPress at scale – across resellers, hosting providers, agencies, and end customers.

Multi-Layer Ownership & Control

Enables partners to run multi-layer operations with clear ownership, strong isolation, and full branding control, with granular permissions and workflows.

API ready for Automated Deployment

Integrate your existing stack using API for automated provisioning of sites, agencies in the middle, and their end customers, including limit enforcements.

Designed for Real-World Hosting Hierarchies

Reseller → Agency → End Customer 

EasyEngine supports a three-level operational model. Each level is:

✓ Logically isolated with clear ownership and access boundaries 

✓ Secure by default, with no cross-customer visibility

✓ Accessible from upper layers for support, without breaking isolation

Organizations Management

The Organizations page gives platform operators full control over every account in their system with clear visibility into plans, usage, ownership, and team access.

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White-Label Your Org Panel

Sell WP Cloud WordPress sites for your customers entirely under your brand.

No EasyEngine branding is visible to your customers. Your customers experience your platform.

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Fully Branded Login & Dashboard

Deliver a consistent brand experience from the very first interaction.

  • Fully branded login screen and dashboard UI
  • Your brand name, logo, and visual identity across the panel
  • Customers never see EasyEngine branding

Custom Panel Domain

Run the control panel on your own domain.

  • Custom panel domain via CNAME
  • Use your preferred subdomain (e.g. panel.yourbrand.com)
  • Seamless branding across login, dashboard, and navigation
  • No EasyEngine URLs exposed to end customers
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  • Add custom navigation links
  • Link to your support, docs, or status pages
  • Keep customers within your ecosystem

Customer Management, Hosting Plans & Automation

One platform to manage customers, plans, and operational workflows.

Customer Accounts & Access Control

  • Create and manage customer accounts
  • Invite and manage customer teams
  • Control access at the site level
  • Customers manage only what they own

Plan & Subscription Management

  • Create and manage hosting plans
  • Connect to a Stripe account and manage customer subscriptions directly
  • Provision WordPress sites automatically


Flexible Billing & Pricing Models

EasyEngine Dashboard does not enforce a billing model.

  • Partners may handle pricing and invoicing externally
  • Optional in-panel billing and plan management can be setup
  • Designed to work with Stripe

This flexibility allows partners to align the panel with their existing business model.

API-Driven Automation

EasyEngine Dashboard’s UI itself is built on APIs. This means:

  • Everything available on the dashboard can also be automated
  • Ideal for partners requiring auto-provisioning and custom onboarding flows

You decide when to automate; manual and API-driven workflows can coexist.